Designing for seniors, students use ‘human-centered’ approach
Brittingham Social Enterprise Lab project tackles social issues and global problems with for-profit endeavors; this year's focus is seniors' unique needs.
View ArticleKobe Bryant, at USC Marshall event, shares his grit and competitive edge
The pro basketball great and Academy Award winner is blunt as ever in a special appearance at USC.
View ArticleThe benefactor every USC business student should know
Think of alumnus Albert T. Quon -- and his funded scholarships for international students -- the next time you pass his bronze bust in Bridge Hall.
View ArticleFind success in everyday life by thinking more like an entrepreneur
Even if you don't own your own business, USC's Noam Wasserman notes, an entrepreneurial mindset can help bring success in other areas of life like marriage, career and more.
View ArticleFood truck project lets students make bottom-line decisions
The concept teaches entrepreneurial Trojans a few tasty lessons on licensing, food handling and preparation.
View ArticleUSC Warren Bennis Scholars face high expectations
The first graduates of USC's new ethical leadership honors program hold promise for tackling society's most pressing challenges.
View ArticleTrojan takes passion for gaming and turns it into ‘the world’s first esports...
E-Coliseum co-founder Rustin Sotoodeh didn't even see games as a career option until he crossed paths with a USC Marshall entrepreneurship expert.
View ArticleUSC Marshall is first top business school with as many women as men in MBA...
The school announces its full-time MBA Class of 2020 is 52 percent women -- a first for top-tier business schools.
View ArticleFake news isn’t just bad news: It’s bad for the bottom line, too
USC Marshall research also suggests that Facebook users who help expose falsehoods should be compensated.
View ArticleFrom Away to Everlane, why are direct-to-consumer brands the hot retail trend?
USC experts explain what's behind the sweeping switch from brick-and-mortars to online-only brands.
View ArticleUSC, Mexican business school create international lecture series
Signature event will alternate between Los Angeles and Mexico City.
View ArticleUSC Alumni Entrepreneurs Tap into Trojan Family Network
The USC Alumni Entrepreneurs Network offers social, educational and career-oriented events for enterprising Trojans.
View ArticleThe Trojan Alumni Behind Businesses at USC Village
Whether you're looking for an iced latte, tasty bite or a fast way to get across campus, USC Village's Trojan-owned business have you covered.
View ArticleVeterans run freshmen through USC leadership training exercises
Global Leadership Program freshmen join Master of Business for Veterans for a morning of military inspired exercises meant to sharpen leadership skills and challenge strategic thinking.
View ArticleUSC small business program is a key ingredient for Boyle Heights restaurant
Co-owner's experience in Bridges to Business program helps her spread the word on Mesoamerican fare at Milpa Grille.
View ArticleHow to win at gift-giving this holiday season
The quality of the gift matters, USC experts say; the size or cost of the item isn't as important.
View ArticleHome lending discrimination report wins USC Annenberg’s Selden Ring Award
The Center for Investigative Reporting's Reveal wins the prize, which recognizes the best in investigative journalism.
View ArticleUSC Marshall/Greif Incubator welcomes its 100th company — by doing things a...
The center launched in 2015 to help startups reach the next level of success.
View ArticleVenture Capitalist Pocket Sun Banks on Women’s Businesses
The USC Marshall grad brings venture capital know-how to female entrepreneurs to grow their potential.
View ArticleL.A.’s Restaurant Scene is Fierce, But These Alumni Love It
In Los Angeles' restaurant scene, hours are long, diners fickle and competition fierce. So what makes it all worth it? We checked in with USC alumni behind three popular Southern California hotspots...
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